WaterRower Ethos The WaterRower was designed in the mid-80s by Yale engineering student and US National Team Rower John Duke. Duke founded the company on the principle of sustainable, highquality manufacturing. An antidote to disposable manufacturing culture, all WaterRower rowing machine are made by hand and designed to last a lifetime. 2018 sees WaterRower celebrate its 30th Anniversary. From humble beginnings WaterRower has expanded to become a global fitness brand. What was once a small wood shop making one rowing machine a month is now a state of the art manufacturing operation. Success has been built on Duke’s founding principle of quality and sustainability. Only Verified Sustainable Hardwoods are used in WaterRower production. All wood is sourced from the Appalachian Mountain region of the eastern United States, where planting rates exceed harvest rates by an average multiple of 2.29. Respecting the environment is integral to the WaterRower business. Production residue is used for power generation to ensure that there is no waste. Furthermore, the WaterRower factory roof is used to produce solar electricity, from which production is powered.